What Is Content Marketing?
Content marketing is a creative approach to improving your online visibility and brand awareness through the creation and distribution of materials including creative copywriting, blogs, videos, images and social media posts.
Used by globally successful brands, content marketing can be scaled up or down to suit big and small brands alike. Prominent brands and their customers, across a range of sectors, have reaped the benefits of content marketing, in the form of increased sales, less costly activities and an improved loyalty through an optimised customer experience.
This approach allows you to produce short form content which utilises a list for its structure.
It’s favoured on lifestyle and general interest sites and can be highly engaging offering snippets of information in an easily digestible format.
Your social posts say a lot about your brand – we ensure that you’re utilising the right channels, considering timings, a tone of voice, imagery, video and copy, to boost your brand recognition, awareness and engage with your customers.
Not only does multimedia improve the appearance of your site or social media feed, but it’s also recognised as improving engagement rates. Using multimedia within your content strategy means you can more closely tailor your brand experience to fit your core audience demographics making it overall more memorable and personal.